Foto: COLOP / Hilger

Developing International Markets
Strengthen Sales
Shaping Sustainable Growth

Franz Ratzenberger

"Growth Partner"

I support medium-sized companies in effectively tapping into the global, market driving forward their internationalisation and achieving sustainable growth .

As an interim manager, consultant or CSO.

With many years of experience as an international sales & marketing manager and managing director (CSO) of globally operating companies.

As an active participant in the 1992 Summer Olympic Games in Barcelona. With exciting parallels between business and high-performance sport .

I am already looking forward to a non-binding initial consultation!

My Expertise in
International Sales

Managing Director - Sales (CSO)

Sales Director of an internationally operating company (export quota > 98%). Directorships in international sales companies.

Operational International sales

Active market development, product launches, trade fairs, events with a team of international sales managers in more than 120 countries.

Intern. Mergers & Acquisitions

Management of corporate acquisitions, including post-merger integration of the acquired companies into existing structures.

International Sales Strategy

Responsible for the international orientation of future-oriented sales structures. Tier 1-4 segmentation and adaptation, including contract management.

Establishment of Intern. Sales Subsidiaries

Experience in the establishment and operating international subsidiaries such as: China, USA, India, Belgium or Spain.

Intern. Key Account Management

Managment of international key accounts with negotiation and conclusion of international contracts with global players.

Further Skills and Experience

Recruiting & Human Ressources

Direct selection of national and international employees. Focus on sustainable team success, long-term commitment, and high intercultural competence.

Startups & Business Development

Founding and developing startup-like organisations to open up new business areas and launch innovative product categories worldwide.

Marketing - Communication - PR

Experience in many aspects of traditional communication, such as websites, web shops, social media campaigns, etc.

Change Management

Practical experience in supporting and implementing change processes for successful adaption to market and company dynamics.

e-business

Leading an e-business team with a focus on technology development for online shops, as well as digital tools for individual product design and personalisation.

Product Management

Head of Product Management. Development of products and services. From the initial idea to market readiness and transition to sales.

My Working Style

With my strong hands-on mentality combined with many years of international experience in medium-sized companies, my approach is straightforward and practical oriented. I analyse the potential and take an honest assessment of the current situation. From this, implementation measures are developed together to close the gap between the current status and potential with sales-oriented measures and implemented with the team. In particular, I see my greatest potential for support in implementation actions!

Potential & Current Situation Analysis

Analyses:

How big is the total market?
My current situation?
Competition intensity and landscape?
Internal capacities?
What opportunities and limitations exists?
etc.

Gap Analyses

Decision making:

Does market entry make economic sense?
How fierce is the competition?
How quickly can you achieve market share and how much?
What are the long-term growth opportunities?
What are the risks?
etc.

Implementation Measures

Market development strategy:

Development of a business case
Definition of sales options
Resource planning
Formulation of objectives (short, medium, long term)
Goal tracking, adaptation
etc.